Workplace Solutions

Luxury Showroom Furniture for Aston Martin

Aston Martin

Aston Martin is a luxury brand that requires a matching premium showroom experience, and relies on Principle to create it.

The consistent implementation of this prestigious marque’s brand across its global showroom network involves a number of elements, including the supply of furniture.

Our team developed a bespoke interior furniture suite that included reception seating, breakout area furniture and office seating, complete with the kind of high-quality finish associated with Aston Martin, that has been rolled out at dealerships around the world.

Principle’s work to create exceptional showroom spaces for the car manufacturer also included the production of interior and exterior brand signage, and the supply of project management and implementation services.

The end result of the programme was the recreation of Aston Martin’s brand vision in luxury showroom environments, which present its customers with a unique retail experience. 

Services used

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Principle designed a bespoke showroom furniture suite for Aston Martin.
Principle is an expert in car showroom furniture.
Aston Martin's workplace furniture was selected to reflect the brand's high-end appeal.
High-class office furniture was chosen for sales areas.
Eye-catching exterior signage was part of the brand implementation project.
Principle is a market leader in automotive brand implementation.
Principle developed a new branded dealership experience for the automotive company.
Luxurious reception seating was selected for the project.
The Aston Martin customer experience is all about luxury.
A wide range of car showroom furniture was selected for Aston Martin.
Stylish office seating was chosen for Aston Martin's dealerships.
Principle project managed the implementation of Aston Martin's new car showroom experience.
The automotive manufacturer's reputation as a high-end brand was reflected in the workplace furniture.
Principle is a specialist in car showroom design and fit-out.
The reception area matches Aston Martin's brand image.
The Aston Martin showroom experience includes accessories, as well as cars.
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