Luxury Showroom Furniture for Aston Martin
Aston Martin is a luxury brand that requires a matching premium showroom experience, and relies on Principle to create it.
The consistent implementation of this prestigious marque’s brand across its global showroom network involves a number of elements, including the supply of furniture.
Our team developed a bespoke interior furniture suite that included reception seating, breakout area furniture and office seating, complete with the kind of high-quality finish associated with Aston Martin, that has been rolled out at dealerships around the world.
Principle’s work to create exceptional showroom spaces for the car manufacturer also included the production of interior and exterior brand signage, and the supply of project management and implementation services.
The end result of the programme was the recreation of Aston Martin’s brand vision in luxury showroom environments, which present its customers with a unique retail experience.
Related case studies